Heart-In: New Revolutionary, Go-Anywhere Miniature Electrocardiograph

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Heart-In is a unique portable device that brings professional clinic cardio-diagnostic to any home. The product has a user-friendly design and costs just $240.

Heart-In also includes doctor’s marketplace, where customers can receive a diagnostic result, similar to the hospital’s one, but much faster and cheaper. The consultation price is only $30 on an average.

doctor_1doctor_2The company was founded in 2009 by Oleksii Vinogradov, a serial entrepreneur with successful exits and Dmytro Fedkov, MD (cardiology, rheumatology), PhD.

They have recently signed a distribution contract in South Korea. They are already distributing the device in Israel and Ukraine.
They also have 10 contracts pre-approved in Singapore, China, US, UK, Canada, Ireland etc.

The company’s revenue model is:

  • Devices sold for minimal profit is dependent on the average regional price for cardiology consultations by local internet shops (B2C).
  • Site receives a 30% B2C transaction fee from all diagnoses.
  • Agreement with insurance companies to buy the large amount of devices for customers who will decrease insurance payments in the future (B2B).
Alex says, “My first company was setup in 1996. I invested my own money and continued growing my group of business using profits. My suggestion to entrepreneurs is to stop running to pitch to investors and start to do good work instead. Read more here.”

Watch more here: https://vimeo.com/171073526; https://vimeo.com/171064317.

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